Over 60% of all internet searches are done on mobile devices. Crazy, right?
WHAT IS RESPONSIVE WEB DESIGN
Responsive web design is an approach that displays the same web pages on a variety of devices or screen sizes. Having a responsive website optimizes the experience for all of your website visitors.
THE IMPORTANCE OF RESPONSIVE WEB DESIGN
If your website isn’t responsive, then you should seriously consider re-designing it to accommodate the visitors that are on their phone. With a mobile-friendly design, your users will have a fantastic experience on all devices without having to pinch and resize the web page to see what is actually on it. What a pain!
It also provides a positive impression of your brand and company. It instills trust between you and your visitor which is crucial when they are deciding whether or not to do business with your company. The website is all about you and your business. It needs to be a representation of what you’re all about because this is the first impression to many of your visitors.
Earlier in 2015, Google stated that they would start rewarding companies that had websites fully optimized for all devices. They now use mobile-friendliness as a factor for ranking websites in their search. If you have a higher ranking on Google’s search engine, it gives your company a competitive edge.
This also means that you will only need to maintain a single site. Before responsive web design, web developers would have to make separate sites for different devices. This meant that you had to keep track and maintain two or three different sites. Not only is this more expensive, but it is also very time consuming. With responsive web design, you only have to sustain one website that adapts to different screen sizes. This is cost-efficient and saves you a lot of time.
If you don’t know whether your website is responsive or not, Google can help you. They have created a tool that tells you whether or not it is mobile-friendly. Just post the link into the search bar and it will do its job. Google Mobile-Friendly Test